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The Market is ready for AR and VR

Since the advent of computers people have tried to evolve technology both for business as well as entertainment and in the recent decades we have finally succeeded. The next evolutions of technology are AR (Augmented Reality) and VR (Virtual Reality). These have been recently developed as part of an effort to bring the imaginary and real worlds closer together. However, can it be said that these two technologies are economically viable? That’s what we want to find out.

What are AR and VR?

Both of these technologies use the user’s own senses to immerse them into their own reality. However, the key difference between the two is that while AR or Augmented Reality blends the elements of the virtual and real worlds together, VR (Virtual Reality) on the other hand completely isolates the user from the real world. AR allows the user to partially stay in the real world while interacting with the elements of their virtual world.

Marketing Prospects:


VR and AR should have extensive uses in game developing industries since one key criterion of a good video game is good graphics. The better the graphics, the more successful and popular it is. This is because gaming acts as an escape for its players and often video games use storylines with fantasy or other-world elements in them. VR and AR technologies could revolutionise the gaming industry. Already the widely popular Pokémon Go has been released and well-received by one and all.  This game draws on AR technology allowing users to interact with “Pokémon” on a real world street or building. VR gaming requires the use of a headset since it immerses the user in a fantastical world, manipulating their senses and cutting off all sensory relations to the physical world.  VR gaming is still on the drawing board but VR hardware created mainly by Google and Sony Playstation is already available in many countries.

Online shopping:

This one is a bit of a stretch I grant you that. But, the main disadvantage of online shopping is its inability to interact with its users in aspects such as measurement and smell and touch. AR and VR technologies could change that forever. Of course, that would put a lot of small companies out of business but that’s for another time, another article. VR here could come in handy as customers now could get a real-life shopping experience from the comfort of their couches.

Technological Hurdles:

These are both futuristic technologies and they have to adapt quite a bit to be usable in tandem with present technology.

Some technological hurdles for AR include:

Building proper technical platforms which support such advanced technology.

Proper AR hardware

Widely usable Mobile AR

Mobile AR is already developed enough to be used by certain apps. But proper hardware is still undergoing development.

Some technological hurdles for VR include:


User comfort

Proper hardware

Proper Setup

While VR hardware is available nowadays they are still inconvenient and almost always too heavy. Also, there have been some complaints of nausea and physical discomfort after using this hardware.

But all said and done, these futuristic technologies are still a work in progress. They have a long way to go before they can be perfected but we are getting closer every day. Platforms are being developed which allow usage of AR technology freely and a few apps have already been launched in recent years. VR was lagging behind a bit but now it is catching up slowly but surely. In another decade or two AR and VR will surely have carved out their niche in the market.





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